Independent expert for test systems in the automobile

About us

EMOTIVE is an independent, German based software tool supplier and expert for automotive diagnostic systems. We offer software at the highest level of quality, innovation and applicability as the technical leader in OTX (ISO 13209). EMOTIVE has contributed and is actively engaged in the further standardization of OTX within the ISO, the VDA and the ASAM. EMOTIVE is a founding member of the Automotive Engineering Tool Alliance: AETA-RICE. Four companies: RA Consulting, Intrepid Control Systems, CarMediaLab and EMOTIVE. All companies operate globally in an alliance of vendors of state-of-the-art tools for Automotive Electronics Development, which are based on standards. AETA RICE employs over 130 engineers serving more than 250 customers worldwide.

Board of Management

Dr.-Ing. Jörg Supke studied mechatronics and received his PhD in automotive engineering at the Technical University of Darmstadt. In 2008, he founded the EMOTIVE GmbH and is its’ CEO. He is responsible for the German part of ISO TC22/SC31/WG5 Data Exchange Formats and Test Protocols (ODX, OTX, MVCI) at the VDA and member of the ASAM Technical Steering Committee. Furthermore, he is a lecturer at the Technical Academy Esslingen, where he leads seminars and workshops on Automotive Diagnostic Systems. Dr. Supke is the project leader of several working groups related to OTX at the ASAM and the ISO.

Armin Rupalla studied Computer Science at the Technical University Karlsruhe (today KIT). He founded his first company in 1978. In 1989 he founded the RA Consulting GmbH and leads the RAC as managing director. With the participation of RAC in EMOTIVE, Mr. Rupalla joined the company as the second commercial managing director. Mr. Rupalla has been a Member of the Board of ASAM e.V. since 2017, where he is responsible for Telematics and Ideation. Mr. Rupalla has been and is active in numerous organizations, institutions and committees of the economy and politics honorary.

Memberships and Working Groups

EMOTIVE is a member of the following organizations

EMOTIVE is actively involved in standardization in the automotive industry as well as in various research projects